For Sleepy Beagle, I created a brand that is distinct and recognizable, but subtle. I wanted to let the product and environment curate the mood of the business, so I structured the graphics and tone of voce around the established coffee company.
I created stackable menus with clear hierarchy and visual elements to make the offerings easy to distinguish at a glance. The menus feature no colors, letting the texture of the paper shine.
The brand guide is a quick reference tool which ensures that everything, from menus to merchandise, stays visually cohesive.
I also designed canned Sleepy Beagle beverages using the secondary brand colors to distinguish flavors.
Finally, I created merch that showcases the brand.
